Top 5 Social Apps Performance in Brazil: Q4 2024

In the fourth quarter of 2024, the top social apps in Brazil demonstrated varied performances across downloads, revenue, and active user metrics. TikTok - Videos, Shop & LIVE experienced a peak in weekly revenue at approximately $416K by the end of October, while downloads reached a high of 959K in late December. Active users showed a consistent increase, rising from 63.5M to 67.1M over the quarter.

Instagram showed a notable spike in downloads to over 1M in early December. Revenue fluctuated, peaking at around $608K in late October. The active user base expanded steadily, ending the quarter with over 103M users.

For Grindr - Gay Dating & Chat, revenue remained relatively stable with a slight decline, closing at $119K in the final week. Downloads peaked at 23K in late December, and active users increased from 943K to over 1M by the quarter's end.

Kismia - Meet Singles Nearby saw a decrease in downloads mid-quarter, rebounding to 36K at the end of December. Revenue fluctuated, peaking at $40K in early November, while active users decreased from 129K to 75K.

BuzzCast - Live Video Chat App experienced a significant drop in downloads and revenue by the end of the quarter, with active users declining from 176K to 78K.

These insights are sourced from Sensor Tower, where further detailed analysis can be explored.